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The Secret Diary of Steve Jobs: Why the Borg's copycat business model no longer works

Larry's like, Look, the Borg has never been out ahead on anything. The difference is, they used to be able to catch up. They've always been copiers. That's been their business model from the start. Let others go out and create a market, then copy what they've done, sell it for less, and crush them. They got into the OS business by stealing DOS from someone else. They created Windows by stealing Apple's ideas. They got into desktop apps by copying Lotus and WordPerfect and then having the bright idea to bundle all the stuff into one cheapo suite. They pulled the trick off again with Internet Explorer versus Netscape, in the late 90s -- that was the last time they were able to let someone get out ahead of them and then pivot and copy and give it away free and take them over. By the end of the 90s they had broken through 50% market share in browsers, and that was it for Netscape.

But what happened after that? This is what we were wondering. Larry says two things happened. One, the Borg got slower. They got big and fat and bureaucratic. Two, everyone else got faster. Look at Google. They got so big so quickly that there was no way for the Borg to claw them back. Same for all these other Web businesses. Amazon, Ebay, Skype, Facebook, Twitter. They came out of nowhere, and what they were doing was free, so the Borg couldn't just do a crappy knockoff and sell it for less. They were up against free -- the Web companies were using their own strategy against them.

About once every other week, FSJ blogs something insightful. This time around, I rather liked his thoughts on Microsoft's inability to get traction in new markets these days. FSJ, cites cloud computing, search, music, etc. I think the best thing for Microsoft is to have a big fall, then come back a leaner, smarter, and less evil entity - kinda like IBM. (Remember when we hated them?)

John Duprey

John Duprey

John Duprey is a husband, father, and geek. He makes his living from the latter as a software developer for Thomson Reuters Research and Development. However, he lives for the former two - his wife Abby and their daughter Emma.

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